Agency Holding Company Revolutionizing Advertising with Breakthrough AI Technologies
An Integrated Holding Company Transforming the Power of Marketing
AI will give the global economy a
$900 BILLION
Fueling AI-Driven Growth For Performance Marketers
“It took ChatGPT just 5 days to reach 1 million users, 1 billion cumulative visits in 3 months and an adoption rate which is 3x TikTok’s and 10x Instagram’s. The technology is developing exponentially.”
Bank of America
Driving the Future of Digital Advertising with Advanced Data Science
Target Precisely with Predictive Audience Modeling
Boost Conversion Rates with Custom Algorithms
Tailored bidding algorithms for each campaign integrate multiple custom data points with the goal of reaching the right audience at the right time, all designed to optimize costs and maximize revenue.
Drive Budget Efficiency With Automated Optimization
AXi empowers campaigns to autonomously adapt to real-time performance data designed to maximize performance and revenue while gathering insights to fuel ongoing evolution.
An Integrated Suite of AI-Powered Solutions for Performance Marketers
Marketing Analytics
- Data Visualization
- KPI Selection/Tracking
- ROI/ROAS
- Attribution Modeling
- Actionable Insights
Creative Development
- Concepting
- Copywriting
- Design & Layout
- Illustration
- Video
- Photography
- Production
Brand Activation
- Brand & Product Launch Campaigns
- CSR & Sustainability Campaigns
- Brand Anthem Videos
- Social & Digital Content
Organic Media
- Community Management
- Channel Selection
- Content Strategy
- Content Creation
- Earned Social
Paid Advertising
- Media Planning
- Media Buying
- Programmatic
- Traditional & Social
- SEO
- SEM
Brand Strategy
- Research
- Brand Assessments
- Competitive Mapping
- Insights Generation
- Brand Architecture & Positioning
- Account Planning
An Integrated Suite of AI-Powered Solutions for Performance Marketers
Brand
Strategy
- Research
- Brand Assessments
- Competitive Mapping
- Insights Generation
- Brand Architecture & Positioning
- Account Planning
Creative
- Concepting
- Copywriting
- Design & Layout
- Illustration
- Video
- Photography
- Production
Brand
Activation
- Brand & Product Launch Campaigns
- CSR & Sustainability Campaigns
- Brand Anthem Videos
- Social & Digital Content
- Experiential Concepting & Activation
Organic
& Earned
Media
- Community Management
- Channel Selection
- Content Strategy
- Content Creation
- Earned Social
Paid
Advertising
- Media Planning
- Media Buying
- Programmatic
- Traditional & Social
- SEO
- SEM
Marketing
Analytics
- Data Visualization
- KPI Selection/Tracking
- ROI/ROAS
- Attribution Modeling
- Actionable Insights
The Opportunity in Numbers
$270 billion
US digital advertising spending in 2023
$611 billion
Digital ad spending worldwide in 2023
$425 billion
US digital advertising spend projected by 2027
$920 billion
Global digital advertising spend projected in the next five years
200,000
Mid-market companies in the US, with $10+ trillion in revenue
15,000
Independent agencies in the US
Source: eMarketer and Statista
FOUNDED IN 2014
AUDIENCEX at a Glance
Flagship Subsidiary Delivering Performance For More Than a Decade
Number of
Clients
754
Number of
Campaigns
9,740
Combined
Media Spend
Since founding
$723M
Spend Under
Management
Since founding
$379M
Number of
Partnerships
22
Number of
Platforms
24
ROAS as
Primary KPI
37:1
Aggregate
ROAS
7:1
Company Growth Milestones
- 2012
- 2014
- 2016
- 2017
Announces mid-market partnership with Sizmek
- 2019
Creates industry's largest
independent trading desk, tdX
Inc. 5000 Ranking
- 2020
- 2021
Acquires Big Buzz
Marketing Group
Inc. 5000 Ranking
- 2022
Inc. 5000 Ranking
Launches Admatx
- 2023
- 2024
Middle-Market Strategic Focus
200,000 middle-market companies in the US with annual revenues $10 million to $1 billion.
Middle-Market Strategic Focus
“If the U.S. middle market were a
country, it would have the third-highest GDP in the world.”
200,000 middle-market companies in the US with annual revenues $10 million to $1 billion.
Challenges
- Lower profile than larger enterprise-level businesses
- Focused on measurable performance over brand
- Negative impact of COVID19
- More vulnerable to recession
- Challenge to maintaining customer relationships
“Mid-market performance advertisers are looking for new omnichannel strategies that they can deploy to reach consumers whose online behaviors and relationships with digital content have fundamentally altered as a direct result of the pandemic.”
– AdExchanger
Solutions
Challenges
- Lower profile than larger enterprise-level businesses
- Focused on measurable performance over brand
- Negative impact of COVID19
- More vulnerable to recession
- Challenge to maintaining customer relationships
“Mid-market performance advertisers are looking for new omnichannel strategies that they can deploy to reach consumers whose online behaviors and relationships with digital content have fundamentally altered as a direct result of the pandemic.”
– AdExchanger
Solutions
Leadership team
Reeve Benaron
VP, Revenue and Growth
Jed, experienced in digital advertising, simplifies the landscape at aX with ROI-based solutions. He held leadership roles at iHeartMedia and Rubicon Project.
Leadership team
Reeve Benaron
Jed Lambert
Steve is a seasoned financial executive with over twenty years of experience in driving strategic growth and financial excellence across diverse industries, including a focus on ad tech.