Agency Holding Company Revolutionizing Advertising with Breakthrough AI Technologies

VADO in Latin means FORWARD which perfectly encapsulates our essence, one defined by movement, progress and forward momentum, an overarching commitment to driving the future of advertising through innovation and next-gen tech. But we’re not just about moving forward. We’re about leading the way, pioneering new methodologies, and redefining the digital landscape with agility and vision.

An Integrated Holding Company Transforming the Power of Marketing

Today businesses face more challenges than ever in achieving effective and profitable growth. To scale their revenue, they are tasked with finding and reaching their customers across an increasingly fragmented media landscape. The VADO Corp together represent an AI-powered, digital advertising partner – at the leading edge of performance marketing for more than a decade – helping brands and agencies navigate this landscape with innovative tech, predictive data, and expert talent.
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AI will give the global economy a

$900 BILLION

boost by 2026

Fueling AI-Driven Growth For Performance Marketers

With global AI projections foreseeing a $900 billion boost by 2026 and a remarkable $15.7 trillion by 2030, VADO is at the forefront of this transformative wave. Our focus on cutting-edge technology and data science led to the launch of AXi (Advanced Intelligence Solutions) in early 2023—a groundbreaking, privacy-safe AI solution designed to reshape digital advertising. By targeting the often overlooked mid-market, a sector representing a third of the US private sector and generating $13 trillion in revenue, VADO aims to democratize AI access with the goal of enabling unprecedented growth and revenue for mid-market agencies and brands.

“It took ChatGPT just 5 days to reach 1 million users, 1 billion cumulative visits in 3 months and an adoption rate which is 3x TikTok’s and 10x Instagram’s. The technology is developing exponentially.”

Bank of America

Driving the Future of Digital Advertising with Advanced Data Science

We’re pushing into a new era of digital advertising with Advanced Intelligence Solutions (AXi). This suite of AI-powered, privacy-safe data science solutions is designed to identify and target the ideal audience for any campaign. By leveraging these emergent technologies alongside holistic strategies informed by deep expertise across verticals, we ensure not only reaching but actively engaging the right consumer for unparalleled campaign success.

Target Precisely with Predictive Audience Modeling

Machine learning leverages the industry’s largest opted-in dataset to build ideal audiences, consistently outperforming other solutions.

Boost Conversion Rates with Custom Algorithms

Tailored bidding algorithms for each campaign integrate multiple custom data points with the goal of reaching the right audience at the right time, all designed to optimize costs and maximize revenue.

Drive Budget Efficiency With Automated Optimization

AXi empowers campaigns to autonomously adapt to real-time performance data designed to maximize performance and revenue while gathering insights to fuel ongoing evolution.

An Integrated Suite of AI-Powered Solutions for Performance Marketers

Marketing Analytics

  • Data Visualization
  • KPI Selection/Tracking
  • ROI/ROAS
  • Attribution Modeling
  • Actionable Insights

Creative Development

  • Concepting
  • Copywriting
  • Design & Layout
  • Illustration
  • Video
  • Photography
  • Production

Brand Activation

  • Brand & Product Launch Campaigns
  • CSR & Sustainability Campaigns
  • Brand Anthem Videos
  • Social & Digital Content

Organic Media

  • Community Management
  • Channel Selection
  • Content Strategy
  • Content Creation
  • Earned Social

Paid Advertising

  • Media Planning
  • Media Buying
  • Programmatic
  • Traditional & Social
  • SEO
  • SEM

Brand Strategy

  • Research
  • Brand Assessments
  • Competitive Mapping
  • Insights Generation
  • Brand Architecture & Positioning
  • Account Planning

An Integrated Suite of AI-Powered Solutions for Performance Marketers

Brand
Strategy

  • Research
  • Brand Assessments
  • Competitive Mapping
  • Insights Generation
  • Brand Architecture & Positioning
  • Account Planning

Creative

  • Concepting
  • Copywriting
  • Design & Layout
  • Illustration
  • Video
  • Photography
  • Production

Brand
Activation

  • Brand & Product Launch Campaigns
  • CSR & Sustainability Campaigns
  • Brand Anthem Videos
  • Social & Digital Content
  • Experiential Concepting & Activation

Organic
& Earned
Media

  • Community Management
  • Channel Selection
  • Content Strategy
  • Content Creation
  • Earned Social

Paid
Advertising

  • Media Planning
  • Media Buying
  • Programmatic
  • Traditional & Social
  • SEO
  • SEM

Marketing
Analytics

  • Data Visualization
  • KPI Selection/Tracking
  • ROI/ROAS
  • Attribution Modeling
  • Actionable Insights

The Opportunity in Numbers

$270 billion

US digital advertising spending in 2023

$611 billion

Digital ad spending worldwide in 2023

$425 billion

US digital advertising spend projected by 2027

$920 billion

Global digital advertising spend projected in the next five years

200,000

Mid-market companies in the US, with $10+ trillion in revenue

15,000

Independent agencies in the US

Source: eMarketer and Statista

FOUNDED IN 2014

AUDIENCEX at a Glance

Flagship Subsidiary Delivering Performance For More Than a Decade

Number of
Clients

754

Number of
Campaigns

9,740

Combined
Media Spend
Since founding

$723M

Spend Under
Management
Since founding

$379M

Number of
Partnerships

22

Number of
Platforms

24

ROAS as
Primary KPI

37:1

Aggregate
ROAS

7:1

Company Growth Milestones

  • 2012
Investment team acquires VisiSeek, ONE/x, Invertise
  • 2014
AUDIENCEX founded
  • 2016
Announces mid- market partnership
  • 2017

Announces mid-market partnership with Sizmek

  • 2019

Creates industry's largest
independent trading desk, tdX
Inc. 5000 Ranking

  • 2020
Inc. 5000 Ranking
  • 2021

Acquires Big Buzz
Marketing Group
Inc. 5000 Ranking

  • 2022

Inc. 5000 Ranking
Launches Admatx

  • 2023
Launch of AudienceX Intelligence (AXi)
  • 2024
Strategic Partnership driving 2x Growth

Middle-Market Strategic Focus

“If the U.S. middle market were a country, it would have the third-highest GDP in the world.”

200,000 middle-market companies in the US with annual revenues $10 million to $1 billion.

One-Third of Private Sector GDP
Responsible for One-Third 48 Million Jobs
Privately Owned or Closely Held
Combined Annual Revenues $10 Trillion
500 – 1,500 Employees
Employment Growing 2x National Average
Companies in this section are heavily concentrated in service-oriented activities, including health, education and business services, with a strong focus on retail, wholesale trade, construction and manufacturing. (Investopedia)

Middle-Market Strategic Focus

“If the U.S. middle market were a
country, it would have the third-highest GDP in the world.”

200,000 middle-market companies in the US with annual revenues $10 million to $1 billion.

One-Third of Private Sector GDP
Responsible for One-Third 48 Million Jobs
Privately Owned or Closely Held
Combined Annual Revenues $10 Trillion
500 – 1,500 Employees
Employment Growing 2x National Average
Companies in this section are heavily concentrated in service-oriented activities, including health, education and business services, with a strong focus on retail, wholesale trade, construction and manufacturing.(Investopedia)

Challenges

The marketing needs of the middle-market are acutely under-represented by agencies, platforms and other tech providers.
  • Lower profile than larger enterprise-level businesses
  • Focused on measurable performance over brand
  • Negative impact of COVID19
  • More vulnerable to recession
  • Challenge to maintaining customer relationships

“Mid-market performance advertisers are looking for new omnichannel strategies that they can deploy to reach consumers whose online behaviors and relationships with digital content have fundamentally altered as a direct result of the pandemic.”
– AdExchanger

Solutions

Middle market advertisers need a unified performance marketing solution providing:
Holistic access to the best performing enterprise tech
Simplifying the complexity of multiple vendor relationships
Eliminating the cost of building expansive internal teams
Reaching consumers with post-pandemic digital behaviors

Challenges

The marketing needs of the middle-market are acutely under-represented by agencies, platforms and other tech providers.
  • Lower profile than larger enterprise-level businesses
  • Focused on measurable performance over brand
  • Negative impact of COVID19
  • More vulnerable to recession
  • Challenge to maintaining customer relationships

“Mid-market performance advertisers are looking for new omnichannel strategies that they can deploy to reach consumers whose online behaviors and relationships with digital content have fundamentally altered as a direct result of the pandemic.”
– AdExchanger

Solutions

Middle market advertisers need a unified performance marketing solution providing:
Holistic access to the best performing enterprise tech
Simplifying the complexity of multiple vendor relationships
Eliminating the cost of building expansive internal teams
Reaching consumers with post-pandemic digital behaviors

Leadership team

Reeve Benaron

Co-Founder, AUDIENCEX & Chairman
Reeve is a highly successful entrepreneur and early investor in the emerging ad tech space, completing multiple acquisitions across the digital ecosystem and driving profitable growth.
Ti-linkedin
Jason Wulfsohn
Co-Founder, AUDIENCEX & CEO
With over twenty years of experience as tech investor and entrepreneur, Jason has launched and scaled multiple businesses across creative, media, ad tech and health tech.
Ti-linkedin
Jed Lambert

VP, Revenue and Growth

Jed, experienced in digital advertising, simplifies the landscape at aX with ROI-based solutions. He held leadership roles at iHeartMedia and Rubicon Project.

Ti-linkedin
Steve Dang
VP, Finance
Steve is a seasoned financial executive with over twenty years of experience in driving strategic growth and financial excellence across diverse industries, including a focus on ad tech.
Ti-linkedin

Leadership team

Reeve Benaron

Co-Founder, AUDIENCEX & Chairman
Reeve is a highly successful entrepreneur and early investor in the emerging ad tech space, completing multiple acquisitions across the digital ecosystem and driving profitable growth.
Ti-linkedin
Jason Wulfsohn
Co-Founder, AUDIENCEX & CEO
With over twenty years of experience as tech investor and entrepreneur, Jason has launched and scaled multiple businesses across creative, media, ad tech and health tech.
Ti-linkedin

Jed Lambert

VP, Revenue and Growth
Jed, experienced in digital advertising, simplifies the landscape at aX with ROI-based solutions. He held leadership roles at iHeartMedia and Rubicon Project.
Ti-linkedin
Steve Dang
VP, Finance

Steve is a seasoned financial executive with over twenty years of experience in driving strategic growth and financial excellence across diverse industries, including a focus on ad tech.

Ti-linkedin

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CONTACT US

73 Market St.
Venice, CA 90291
888.545.0009

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